{"product_id":"combo-truly-y-uro","title":"Combo Truly y Uro","description":"{\"type\":\"doc\",\"content\":[{\"type\":\"heading\",\"attrs\":{\"level\":4,\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"text\":\"\\u00bfQu\\u00e9 es?\"}]},{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"text\":\"Un\"},{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"combo de cuidado \\u00edntimo 360\\u00b0\"},{\"type\":\"text\",\"text\":\", compuesto por:\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"TRULY Soft Serve After Shave Oil\"},{\"type\":\"text\",\"text\":\": aceite post-afeitado con ingredientes activos para calmar, hidratar y suavizar la piel de zonas sensibles.\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"URO Vaginal Probiotic\"},{\"type\":\"text\",\"text\":\": suplemento con probi\\u00f3ticos para balancear el pH vaginal, flora \\u00edntima y reducir el olor.\"}]}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":4,\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"text\":\"\\u00bfC\\u00f3mo funciona?\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"TRULY\"},{\"type\":\"text\",\"text\":\"act\\u00faa sobre la piel post-depilaci\\u00f3n o afeitado (axilas, bikini, etc.) reduciendo irritaci\\u00f3n, foliculitis y oscurecimiento.\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"URO\"},{\"type\":\"text\",\"text\":\"act\\u00faa desde el interior, equilibrando el microbioma vaginal para prevenir infecciones y mejorar el confort \\u00edntimo.\"}]}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":4,\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"text\":\"\\u00bfQu\\u00e9 los hace diferentes?\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"text\":\"F\\u00f3rmulas\"},{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"clean beauty, veganas y sensoriales\"},{\"type\":\"text\",\"text\":\"(texturas, aromas, est\\u00e9tica).\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"text\":\"Enfoque dual:\"},{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"tratamiento t\\u00f3pico + suplemento oral\"},{\"type\":\"text\",\"text\":\", algo poco com\\u00fan en combos.\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"text\":\"Imagen de marca fuerte, ideal para\"},{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"campa\\u00f1as visuales\"},{\"type\":\"text\",\"text\":\"y contenido UGC.\"}]}]}]},{\"type\":\"horizontal_rule\"},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"text\":\"\\ud83c\\udfaf 2. \\u00bfPor qu\\u00e9 funciona en campa\\u00f1as?\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"Dolor de mercado\"},{\"type\":\"text\",\"text\":\": irritaci\\u00f3n post-depilaci\\u00f3n, foliculitis, oscurecimiento, mal olor, infecciones vaginales recurrentes.\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"Estilo de venta\"},{\"type\":\"text\",\"text\":\": soluci\\u00f3n completa, self-care moderno, tab\\u00fa liberado (ideal para TikTok y reels sin filtros).\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"Compatibilidad con plataformas\"},{\"type\":\"text\",\"text\":\": alto potencial en TikTok, Instagram y WhatsApp debido a la naturaleza visual e \\u00edntima del producto.\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"Demanda\"},{\"type\":\"text\",\"text\":\": evergreen, pero con picos en verano, San Valent\\u00edn y campa\\u00f1as de empoderamiento femenino.\"}]}]}]},{\"type\":\"horizontal_rule\"},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"text\":\"\\ud83d\\udcc8 3. Potencial comercial\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"Tipo de producto\"},{\"type\":\"text\",\"text\":\": cuidado personal premium, percepci\\u00f3n de valor alta.\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"Recompra\"},{\"type\":\"text\",\"text\":\": s\\u00ed (probioticos mensuales, aceite de uso recurrente).\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"Visualidad en campa\\u00f1as\"},{\"type\":\"text\",\"text\":\": alt\\u00edsima. Packaging atractivo, ideal para virales de \\u201ccuidado femenino real\\u201d.\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"Plataformas\"},{\"type\":\"text\",\"text\":\":\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"text\":\"Ecommerce (Shopify, WooCommerce)\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"text\":\"Redes sociales (TikTok, Instagram)\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"text\":\"Ventas directas (WhatsApp, afiliados)\"}]}]}]}]}]},{\"type\":\"horizontal_rule\"},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"text\":\"\\ud83d\\udcc3 4. Ficha t\\u00e9cnica\"}]},{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"text\":\"ProductoFormatoIngredientes claveAplicaci\\u00f3nDuraci\\u00f3nP\\u00fablicoTruly Soft Serve90 ml aceite con goteroVainilla, fresa, p\\u00e9ptidos, \\u00e1cido hialur\\u00f3nico, vitamina FPost afeitado o depilaci\\u00f3n30-45 d\\u00edasMujeres de 18-45 a\\u00f1osURO Vaginal Probiotic60 c\\u00e1psulas (2\\\/d\\u00eda)Lactobacillus, prebi\\u00f3ticosOral30 d\\u00edasMujeres de 18-45 a\\u00f1os con molestias vaginales\"}]},{\"type\":\"horizontal_rule\"},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"text\":\"\\ud83e\\udde0 5 Buyer Personas diferenciadas\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":1},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"Daniela (23)\"},{\"type\":\"text\",\"text\":\"\\u2013 universitaria, tiene foliculitis constante en axilas y bikini, busca productos est\\u00e9ticos y con branding fuerte.\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"Carla (30)\"},{\"type\":\"text\",\"text\":\"\\u2013 ejecutiva, sufre de infecciones vaginales recurrentes y busca prevenir sin medicaci\\u00f3n.\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"Ana (26)\"},{\"type\":\"text\",\"text\":\"\\u2013 influencer micro, habla de cuidado \\u00edntimo real y busca productos visuales para crear contenido.\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"Mar\\u00eda (35)\"},{\"type\":\"text\",\"text\":\"\\u2013 madre joven, valora marcas veganas y sin qu\\u00edmicos agresivos para su rutina.\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"Paula (29)\"},{\"type\":\"text\",\"text\":\"\\u2013 compradora habitual de Amazon, busca soluciones 2 en 1: efectivas y bellas.\"}]}]}]},{\"type\":\"horizontal_rule\"},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"text\":\"\\ud83c\\udfa5 6. 5 \\u00c1ngulos creativos para campa\\u00f1as\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":1},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"Educativo\"},{\"type\":\"text\",\"text\":\"\\u2013 \\u201c\\u00bfSab\\u00edas que el pH \\u00edntimo se puede equilibrar desde el interior?\\u201d\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"Sensorial\"},{\"type\":\"text\",\"text\":\"\\u2013 \\u201cAceite con aroma a vainilla y fresa, que calma y suaviza la piel m\\u00e1s delicada.\\u201d\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"Irreverente\"},{\"type\":\"text\",\"text\":\"\\u2013 \\u201cTu zona \\u00edntima tambi\\u00e9n merece skincare.\\u201d\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"Estacional\"},{\"type\":\"text\",\"text\":\"\\u2013 \\u201cPrepara tu piel y tu flora para el verano sin preocupaciones.\\u201d\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"Transformacional\"},{\"type\":\"text\",\"text\":\"\\u2013 Testimonio UGC: \\u201cNunca m\\u00e1s sufr\\u00ed irritaci\\u00f3n ni mal olor.\\u201d\"}]}]}]},{\"type\":\"horizontal_rule\"},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"text\":\"\\u274c 7. Objeciones frecuentes + respuestas estrat\\u00e9gicas\"}]},{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"text\":\"Objeci\\u00f3nRespuesta estrat\\u00e9gica\\u201c\\u00bfPara qu\\u00e9 usar aceite post-depilaci\\u00f3n?\\u201dReduce foliculitis, calma rojeces y deja la piel suave como nunca.\\u201c\\u00bfEs seguro tomar URO?\\u201dContiene cepas probi\\u00f3ticas estudiadas y formulaci\\u00f3n sin qu\\u00edmicos ni hormonas.\\u201c\\u00bfEs necesario usar ambos?\\u201dEl combo aborda el problema desde fuera y desde dentro: cuidado 360\\u00b0.\\u201c\\u00bfNo es solo marketing?\\u201dAmbas marcas tienen comunidades activas, rese\\u00f1as reales y resultados visibles.\\u201c\\u00bfPuedo conseguir esto localmente?\\u201dEste combo tiene f\\u00f3rmula y presentaci\\u00f3n \\u00fanicas, no disponibles en retail com\\u00fan.\"}]},{\"type\":\"horizontal_rule\"},{\"type\":\"heading\",\"attrs\":{\"level\":3,\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"text\":\"\\u2696\\ufe0f 8. Comparaci\\u00f3n con otras soluciones de la categor\\u00eda\"}]},{\"type\":\"paragraph\",\"attrs\":{\"align\":null,\"indent\":null},\"content\":[{\"type\":\"text\",\"text\":\"Producto \\\/ ComboCuidado externoCuidado internoBranding visualVeganoFrecuencia de recompra\"},{\"type\":\"text\",\"marks\":[{\"type\":\"strong\"}],\"text\":\"Truly + URO\"},{\"type\":\"text\",\"text\":\"\\u2705\\u2705\\u2b50\\u2b50\\u2b50\\u2b50\\u2b50\\u2705\\u2705Jab\\u00f3n \\u00edntimo tradicional\\u2705\\u274c\\u2b50\\u274c\\u274cProbi\\u00f3tico gen\\u00e9rico\\u274c\\u2705\\u2b50A veces\\u2705Cremas post-depilaci\\u00f3n\\u2705\\u274c\\u2b50\\u2b50\\u274c\\u2705\"}]}]}","brand":"JADE TREND","offers":[{"title":"Default Title","offer_id":49928582856924,"sku":"tyu","price":78000.0,"currency_code":"COP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/9668\/4252\/files\/1752325158Mesa_20de_20trabajo_205.png?v=1776110712","url":"https:\/\/jadetrend.com\/products\/combo-truly-y-uro","provider":"JADE TREND","version":"1.0","type":"link"}